The MIT Sandbox Funding Board, focused on education and mentoring, represents individuals and organizations from around the world and span the range of pathways through which students and alumni may have an impact: foundations, large companies, small companies, individual entrepreneurs, investors, and government laboratories.
They provide guidance and feedback to the students and make recommendations to the MIT Sandbox Executive Director on which projects to fund and at what level.
Members of the MIT Sandbox Innovation Fund Program Funding Board
Noubar Afeyan PhD ’87
Noubar Afeyan is founder, Senior Managing Partner and CEO of Flagship Ventures, a leading early stage venture capital firm. He also leads the firm’s VentureLabs unit that invents and launches transformative startups. He is a Senior Lecturer at MIT’s Sloan School of Management where he has taught courses on technology-entrepreneurship, innovation, and leadership since 2000. Dr. Afeyan has authored numerous scientific publications and patents since earning his Ph.D. in Biochemical Engineering from MIT in 1987. He lectures widely in the United States and internationally on diverse topics ranging from entrepreneurship, innovation and venture capital to biological engineering, drug discovery, medical technologies and renewable energy.
During his 28-year career as inventor, entrepreneur, CEO and venture capitalist, Afeyan has co-founded and helped build over 35 successful life science and technology startups. He was founder and CEO of PerSeptive Biosystems, a leader in the bio-instrumentation field that grew to over $100M in annual sales within six years from its first sales. After PerSeptive’s acquisition by Perkin Elmer/Applera Corporation in 1998, he was Senior Vice President and Chief Business Officer of Applera, where he initiated and oversaw the creation of Celera Genomics.
Currently Afeyan serves on a number of public and private company boards including CiBO Technologies, Epiva BioSciences, Evelo BioSciences, Joule Unlimited, Kaleido BioSciences, Moderna Therapeutics, Pronutria Biosciences and Seres Therapeutics. Previously, he was a member of the founding team, director and investor in several highly successful ventures including Chemgenics Pharmaceuticals (acquired by Millennium Pharmaceuticals), Color Kinetics (acquired by Philips), Adnexus Therapeutics (acquired by Bristol-Myers Squibb) and Affinnova (acquired by AC Nielsen).
Afeyan received a Technology Pioneer 2012 award from the World Economic Forum in recognition of the breakthrough solar fuel technology being developed at Joule Unlimited. He has served as Chairman of the Global Agenda Council on Chemicals, Advanced Materials and Biotechnology of the World Economic Forum as well as being a member of the Meta-Council on Emerging Technologies. He is a member of the Board of Overseers of the Boston Symphony Orchestra. In addition, he serves on the board of AmeriaBank and of UWC Dilijan International School, both of Armenia. Previously, he was a co-founder and board member of the National Competitiveness Foundation of Armenia, a private-public partnership dedicated to promoting economic development in the former Soviet Republic of Armenia. In 2008 he received the Ellis Island Medal of Honor, an award granted to outstanding Americans who have distinguished themselves as United States citizens and who have enabled their ancestry groups to maintain their identities while becoming integral parts of American life.
Haejin Baek ’86
Ms. Baek is a principal of Eightfold Real Estate Capital. She has more than 26 years of experience in capital markets specializing in mortgage-backed securities, both residential and commercial. Prior to joining Eightfold, Ms. Baek served for 8 years as a Managing Director at Barclays Capital, where she ran the Real Estate Capital Markets Group. Her group was responsible for originating, structuring, distributing, and securitizing commercial real estate backed loans. During her tenure at Barclays, some of the notable deals closed included the financing of the tallest office building in Latin America; the first inclusion of a non-U.S. loan in a REMIC transaction; the financing of a Manhattan trophy office building with a total capitalization over $1.8 billion structured as a first mortgage, mezzanine debt, and subordinate mezzanine debt, which was the largest single property financing at that time; and a securitization of land loans.
Prior to joining Barclays, Ms. Baek ran the CMBS trading desks at Deutsche Bank, Nomura Securities, Lehman Brothers, and Bear Stearns.
Ms. Baek received her MBA from the Anderson Graduate School of Management at UCLA. She also holds two Bachelor of Science degrees from the Massachusetts Institute of Technology.
Rajat Bhargava ’94
Rajat Bhargava is a 6-time entrepreneur with four exits (two IPOs, two trade sales, and two still private). He is a co-founder of Yesware. He was previously co-founder of Quova (acquired by Nuestar — NYSE: NSR), the market leader in Internet geolocation. Prior to Quova, Mr. Bhargava was co-founder of Interliant (public and subsequently acquired), a roll-up in the Web and application hosting space.
Bhargava was also co-founder of Service Metrics (acquired by Exodus Communications), an Internet infrastructure company monitoring and measuring the performance of Internet operations. Mr. Bhargava started his career in 1994 by co-founding NetGenesis (public and subsequently acquired), one of the original Web-site analytics companies.
Bhargava is a graduate of MIT, with a degree in Electrical Engineering and Computer Science and is an active angel investor.
Donald Fischer is a Venture Partner at General Catalyst, focused on leading early-stage investments in big data, open source, data science, cloud computing, and other enterprise IT technology areas.
Previously, Donald was part of the investment team at Greylock Partners. He served as CEO of Typesafe, a modern application development platform for the cloud. Donald was Vice President of Online Services at Red Hat, and led product management for Red Hat’s flagship Enterprise Linux product line, the leading commercial open source operating system.
Donald received a B.S. in Economics and Computer Science from Yale University, an M.S. in Computer Science from Stanford University, and an M.B.A. from Columbia Business School.
Antonio Ruiz Galindo
Antonio Ruiz Galindo is Chairman and CEO of Industrial Global Solutions de México S.A. de C.V. In 1970 he started his career in D.M. Nacional S.A. (an office furniture and automotive stamping company) in the area of administration and finance until he became the CEO of the company in 1976. In 1982 he became CEO of DESC Comercio Exterior S.A. de C.V. From 1986 to 1991 he became CEO and partner of FINACORP S.C. He became Managing Director of FIMSA Brokerage House in 1991 and acquired and became partner and CEO of a construction company, Ingeniería Integral S.A. de C.V. In 1997 he founded Industrial Global Solutions de México S.A. de C.V., (IGS).
He is member of the board and former Chairman of the Asociación Mexicana de Capital Privado A.C. (Mexican Private Equity Association), Chairman of Grupo RGT, S.A. de C.V. (Holding Company), member of the board of the AVANCE program sponsor by CONACYT AND NAFINSA (Development Banks in Mexico), member of the board of FIMEDER (Micro Financial Institution), member of the Board of Trustees of FOMENTO DE CULTURA A.C. (Iberoamericana University). He earned a BA in business administration from the Tecnológico de Monterrey.
GETTYLAB (designate to be determined) GETTYLAB seeks to advance the fields of functional materials, aerospace systems, bioinspired engineering and collaborative robotics by enabling scientists and engineers in the U.S. and Germany to sustainably translate and retain discretion over the new tools they create.
Daniel A. Gilbert ’91
Dan Gilbert is a high-tech entrepreneur, executive, and investor. He is the co-founder and COO of San Francisco-based mobile startup BeeBell (www.beebell.com) and serves on the Boards of Directors of cybersecurity leader WISeKey NA and Belgian consumer video service DVDPost. Dan is an investor and advisor to companies including Entytle (www.entytle.com), Peloton Interactive (www.pelotoncycle.com), Premo Network (www.premonetwork.com), Swell Energy (www.swellenergy.com) and Trōv (www.trov.com), with a focus on deploying processes, systems, and teams to support rapid growth. Dan also serves as an Advisory Member of Motus Ventures (www.motusventures.com), an accelerator focused on the Internet of Things.
Dan was born and raised near Oklahoma City. After graduating from the Massachusetts Institute of Technology, he began his career in management consulting with McKinsey & Company and A.T. Kearney, later holding leadership positions at leading technology companies including Webvan, Palm, and Cisco Systems. Dan served as the Executive Vice President of Operations and Customer Service at Barnes & Noble, helping to drive the company’s expansion into digital reading. Dan led the supply chain for the NOOK® product line, spanning new product introduction, sourcing, manufacturing, distribution, and customer service.
Dan has been an active member of the Band of Angels, Silicon Valley’s longest-standing angel investment group, since 2009, serving as a Limited Partner in the Band’s Acorn Fund. He serves as a Founding Contributor on the Funding Board of MIT’s Sandbox Innovation Fund Program, sits on the MIT Corporation’s Visiting Committee for the Social Sciences, and advises QuakeFinder (www.quakefinder.com), a non-profit developing technology to detect and analyze electromagnetic earthquake precursors. He lives near the San Andreas Fault in Portola Valley, California with his wife, son, and daughter.
Jamie Goldstein ’89
Jamie Goldstein is an experienced founder and investor in early stage companies. His interests are diverse and include data center infrastructure, wired and wireless communications technologies, and enterprise software. As an investor, Jamie believes that the best way to build successful companies is to be an active contributor from the beginning—at inception.
Jamie has been an investing partner for 18 years at North Bridge Venture Partners headquartered in Waltham, MA and has been instrumental in the formation and successful growth of many companies. Active investments include, Actifio (copy data virtualization), Plexxi (simplified data networking), Layer3 TV (next-generation cable), QD Vision (quantum dot display materials), and O3b Networks (international satellite company providing internet and mobile capability to billions of people in more than 180 countries). Jamie is also an active individual investor. His most recent notable investments include DipJar and Desktop Metal.
As part of his professional entrepreneurial success story, Jamie co-founded PureSpeech, a venture-backed speech recognition software and applications company targeting service providers and enterprise call centers. Jamie served as Vice President of Sales and Marketing, driving revenue through OEM relationships with leading PC manufacturers and voice services platform providers. PureSpeech was acquired by Voice Control Systems [NASDAQ: VCSI] and subsequently sold to Nuance [NASDAQ: NUAN]. During business school, he co-founded WattsUp?, a company selling consumer electricity meters that remains in business today.
Jamie grew up in the Boston area and is a graduate of MIT in Electrical Engineering and the Harvard Graduate School of Business Administration. He served as both Chairman and President of the New England Venture Capital Association (NEVCA) and served as Chairman and is currently Vice Chairman of the Board of Trustees of Match Education, a leading charter school and innovative education reform organization. Jamie is also actively involved in the MIT Deshpande Center for Innovation and he serves as a member of the Verizon 5G forum. He is the co-founder and featured speaker of StartMIT, the boot camp for MIT student entrepreneurs.
Jamie is an avid skier, snow boarder, and mountain biker and spends his weekends chasing his three boys around various athletic fields.
Samuel Hwang ’06, SM ’08
Sam holds a Bachelor of Science in Mechanical Engineering and a Master of Science in Materials Science & Engineering, both from Massachusetts Institute of Technology.
Sam started New Pathway Education in December of 2009 in Shanghai, China as a test preparation company serving students in China looking to apply to overseas universities. Over the next three years, Sam led New Pathway to develop an industry leading adaptive learning blended learning platform, added a high end counseling business, and geographic expansion to Beijing. After securing a Series A round of 2.5MM USD in June of 2012 from Fosun, Chengwei Capital, the Chairman of Sina, and the Chairman of eHouse, New Pathway expanded to multiple offices throughout Shanghai and Beijing. In December of 2014, New Pathway was acquired by EIC Education, controlled by global private equity fund CVC Capital.
Currently Sam serves as the Chief Technology Officer and a Director of the Board for EIC Education, one of China’s leading education companies. EIC Education has 3000+ employees with offices in Hong Kong, Australia, Canada, the United States, and 22 cities within China with business units ranging from counseling, overseas test preparation, study tours, and language instruction.
KRS Jamwal is executive director, Tata Industries, and is responsible for the incubation of new ventures, as well as investments made by Tata Industries in new businesses and start-ups. Mr Jamwal is on the board of three other Tata companies – Advinus Therapeutics, where he serves as chairman of the board, Tata Advanced Materials, and Tata UniStore. He is also a member on the board of Flisom AG and Apex Investments (Mauritius) Holding.
His previous assignment was as vice president, strategy, Group Corporate Centre, Tata Sons. His role involved assisting Ratan Tata, the then Chairman of Tata Sons, on strategy-related matters concerning Tata companies, and supporting him on special assignments such as the Investment Commission (2005-2009) and the US-India and UK-India CEO Forums
Mr Jamwal started his career with TAS (formerly known Tata Administrative Service) in 1989. His initial assignments included project management for setting up new hotels and flight catering units, with subsequent responsibilities relating to strategic planning and mergers and acquisitions for the Taj group of hotels. He has a bachelor’s degree in technology in petroleum engineering from the Indian School of Mines, Dhanbad, and was awarded the scholastic gold medal and the best student shield. He is a post graduate in management from the Indian Institute of Management, Ahmedabad, where he was awarded the scholastic gold medal and the KV Srinivas Award for the best all-rounder.
Chen Jinxia took over her late husband Wei Dong’s investment firm Hunan Yongjia Group in 2008. She has become one of China’s largest investors thanks to stakes in dozens of Chinese companies purchased by Shanghai Yonghua Investment Management, a subsidiary of Hunan Yongjin Group.
Her most valuable holding by far is a stake in publicly traded brokerage firm Sinolink Securities. She also has an investment in drug maker Jiuzhitang.
She has a degree from Shanghai University of Finance and Economics.
Bernadette Johnson Dr. Bernadette Johnson is Chief Technology Officer at MIT Lincoln Laboratory. Her responsibilities include the development of the Laboratory’s long-term technology strategy and the coordination of collaborative research with MIT campus.
Prior to this position, Dr. Johnson was Assistant Head of the Homeland Protection and Tactical Systems Division. Her technical foci were in military and civilian chemical and biological defense and forensics sensing, and she led a study to develop a strategic plan for bioscience research at Lincoln Laboratory. She was and remains actively involved in technology innovation initiatives.
Since joining Lincoln Laboratory in 1985, she has been involved in a number of programs related to laser-based propagation and sensing and, more recently, biodetection. Examples of past work include experiments in adaptive optics to facilitate high-energy-laser propagation through the atmosphere, the adaptation and installation of a declassified adaptive optics system on the 60″ telescope at Mt. Wilson Observatory, and investigations into the use of photorefractive InP:Fe for applications including wide-field-of-view heterodyne receivers. From 1993 through 1996, she directed the Environmental Monitoring Project, which was established to adapt Lincoln Laboratory technologies to environmental-monitoring applications.
Dr. Johnson subsequently became involved in experiments to investigate microlaser-induced breakdown spectroscopy for in situ elemental analysis. She then developed and managed a program to investigate the feasibility and utility of combining active illumination with hyperspectral imaging for a variety of military and civilian applications, including unexploded ordnance and land-mine sensing.
In 1999, she became involved with Lincoln Laboratory’s growing biodetection program area. From 2001 until 2007, Dr. Johnson served as Leader of the Biodefense Systems Group.
Peter Levine is a partner at the venture capital firm Andreessen Horowitz. He was previously senior vice president and general manager of the Data Center and Cloud Division at Citrix where he was responsible for revenue, product management, business development and strategic direction. Peter joined Citrix in 2007 through its $500 million acquisition of XenSource, the leading provider of enterprise-class open source virtualization software, where he served as CEO, leading its 600 employees and establishing strategic agreements for the XenServer product family with customers such as Microsoft, Symantec, HP, NEC and Dell.
Prior to XenSource, Peter was a general partner at the Mayfield Fund. Before Mayfield, he was an early employee of VERITAS Software. During his 11-year tenure with the company, he helped to grow the organization to over 5,000 employees and more than $1.5 billion in revenue. Peter served as executive vice president and was responsible for worldwide marketing, OEM sales, business development and several product divisions. He began his career as a software engineer at Spectrum Software and was later a software engineer at MIT’s Project Athena.
Peter holds a B.S. in Engineering from Boston University and attended the Sloan School of Management at MIT. He is currently a management lecturer at the Stanford Graduate School of Business and a former entrepreneurship lecturer at the Sloan School. Peter serves on the board of many companies including Actifio, Cyanogen, GitHub, Mesosphere, and Mixpanel, and is also on the board of trustees for Boston University and the National Outdoor Leadership Schoool (NOLS), and the Dean’s Advisory board for MIT Engineering.
Paul S. Mashikian, ’95, MNG ’97
Paul S. Mashikian attended MIT from 1991 to 1997, earning an SB in electrical science and engineering, an SB in management science and an MEng in electrical engineering and computer science. Paul is a partner at Bracebridge Capital, a Boston-based hedge fund focused on fixed income relative value.
He is an affiliate member of the MIT Energy Initiative and the Utility of the Future program. Paul is an active investor in many startups with particular focus on life sciences and clean energy. He is passionate about clean energy, K-12 education and is very active on the board of his children’s nursery school.
Mick Mountz ’87
Mick Mountz, CEO and Founder, Kiva Systems. Kiva’s order-fulfillment solution deploys thousands of mobile robots into ecommerce pick-pack-and-ship fulfillment centers, tripling productivity, while simultaneously increasing the speed, accuracy and flexibility of the operation.
Mick founded Kiva in January 2003 after spending time in high-tech product development, manufacturing and marketing at Motorola, Apple, and Webvan.
In 2009 under Mick’s leadership Kiva was ranked #6 on the Inc. 500 list of the fastest growing private companies in America, and in 2012 Fast Company recognized Kiva as the 23rd Most Innovative Company in the World. That same year, Amazon.com acquired Kiva for $775M.
Mick holds over 30 U.S. technology patents. He earned a BS in mechanical engineering from MIT and an MBA from Harvard.
Mr. Raskas is the Senior Vice President, Corporate Development for Danaher Corporation and has been with Danaher since 2004. He manages a corporate team of M&A professionals.
His team is responsible for all aspects of M&A and investment activity, including identification, valuation, due diligence, contract strategy and negotiations.
Prior to coming to Danaher, Mr. Raskas was a partner at Thayer Capital Partners, a private equity firm based in Washington DC focused on buyout and growth equity investments in the middle market. Preceding his time at Thayer Capital Partners, Mr. Raskas was an M&A attorney at Arnold and Porter.
Mr. Raskas has a JD from Harvard Law School and a Masters of International Affairs from Columbia University.
Ramzi Youssef Rishani ’87
Ramzi Youssef Rishani is a Co-Founder, Chief Investment Officer, Partner, and Director of Longview Partners LLP. He also serves as a Partner and Chief Investment Officer at Longview Partners (Guernsey) Ltd. Prior to co-founding the firm, Rishani spent spent nine years as a Portfolio Manager with the private wealth management division at Goldman Sachs. Prior to that, he spent three years at JP Morgan in New York as an Associate in equities and corporate finance.
Hans Robertson ’99, MNG ’03
Hans Robertson co-founded and was the Chief Operating Officer of Meraki. Meraki created the first cloud-managed enterprise networking products, including wireless, security, and switching systems. The business ultimately grew to over $100M in annual sales before Cisco purchased the company for $1.2B in 2012. Following the acquisition Robertson was a Vice President at Cisco and helped run Meraki as an independent division, with 2015 sales of approximately $1B. Prior to founding Meraki he was a product manager at EMC and was an early employee at VMware. Robertson began his career as a business analyst at McKinsey & Co.
Robertson served as a member of the board of directors at Stackdriver, a Boston-based software company acquired by Google in 2014. He is active as an investor and advisor to a number of young software companies.
Robertson holds an S.B. and M.Eng in Computer Science from MIT.
Brian Rosnov MBA ’14
Brian Rosnov is Innovation Lead and Entrepreneur in Residence at the Philips Innovation Labs based in Cambridge, Massachusetts. In this role, Rosnov is charged with creating new to the world digital health solutions that deliver on the Philips vision of building a healthy society. Additionally, he serves as a liaison with organizations within the Cambridge innovation ecosystem sharing the company’s 120 years of deep insights and healthcare experience, while also mentoring and advising local students, researchers, startups and accelerators in the Boston area.
An industry leader with over 20 years of experience in healthcare technology and telecommunications, Rosnov previously led the Telemetry and Wireless Solutions business at Philips. During his tenure with the group, he led the invention and global commercialization of a portfolio of wearable measurement, monitoring, and connected health solutions that support healthcare professionals in the care of millions of patients annually. Over the course of his career at Philips, Rosnov has been awarded several patents, and in 2012, he was awarded the “CEO Innovation Award” by Philips in recognition of his efforts to deliver breakthrough innovations to the global healthcare industry.
Prior to joining Philips, Rosnov was a Principal at Envoy Networks, a venture-backed, intelligent cellular radio company, which was acquired by Texas Instruments in 2002, and held technical leadership roles at Hewlett-Packard and Agilent Technologies.
Rosnov earned his Bachelor of Science degree in Computer Science from Cornell University and was awarded Cornell’s National Scholar Award. He received his Master of Business Administration from the Sloan School of Business at the Massachusetts Institute of Technology.
Adam C. Siegel HST ’09
Adam C. Siegel is a serial entrepreneur who has spent the past 10 years building new companies at the interface of technology and healthcare. He is an advocate of the “lean startup” methodology, an approach that uses early customer engagement and hypothesis-driven product development to help small and large companies innovate more efficiently. His areas of expertise include mobile computing (wearables), sensor technology, diagnostics, pharmaceuticals, medical devices, and consumer products.
Siegel is currently the CEO of Skye Inc., a startup company focused on pelvic health. Prior to Skye, he worked at Google [x], where he designed needs assessments and business development for new projects, including Google Glass and the Smart Contact Lens. Adam also worked as a management consultant for Booz & Company (now PwC) in Germany and the US, serving Fortune 500 companies in the healthcare and consumer products industries.
Prior to industry, he was a Howard Hughes Medical Institute Fellow at Harvard University, where, as a member of the George Whitesides Group, he co-invented the founding technologies of Claros Diagnostics (acquired by Opko in 2011) and the nonprofit startup Diagnostics-for-All. He has a B.S. in electrical engineering summa cum laude from the University of Michigan at Ann Arbor, and M.S. and Ph.D. degrees from Harvard University.
Mostafa Terrab MS ’82, PhD ’90
Mostafa Terrab serves as the Chairman and Chief Executive Officer of S.A OCP and served as its President. Mr. Terrab serves as the President and Director General/General Manager of OCP Group. He served as the Chief Executive Officer of Prayon S.A. Mr. Terrab held positions with Bechtel Civil and Minerals Inc. from 1983 to 1985 in San Fransisco, California, as an Analyst in transportation systems, responsible for planning studies concerning the project to build the Damman international airport (Saudi Arabia) and as a Member of the team in charge of economic studies connected with the fixed link project across the Strait of Gibraltar.
From September 1989 to July 1993, he was a Consultant of Draper Laboratory, Cambridge, Massachusetts. Since 1992, Mr. Terrab served Chargé de Mission in the Royal Cabinet. In 1995, he was Secretary General of the Executive Secretariat of the Middle East/North Africa Economic Summit. Since February 9, 1998, he served as Director General of National Telecommunication Regulatory Agency (ANRT), before leading World Bank’s Information for Development (infoDev) program and served as Lead Regulatory Specialist from April 2002 to February 2006. He serves as a Director of Banque Centrale Populaire SA.
He serves as a Director of Institut français des relations internationales. He served as a Director of Prayon S.A. From September 1986 to August 1989, he was an Assistant Professor in MIT and at the Rensselaer Polytechnic Institute, Troy, New York, in the Department of Decision Sciences and Engineering Systems and the Department of Civil and Environmental Engineering from 1990 to 1992.
From April 1996 to July 1999, he was a Member of ‘Think Tank’ set up by the late king H.M. Hassan II. In 1988, Mr. Terrab received the Frederick C. Hennie III Award for his outstanding contribution to the teaching programme of the MIT Department of Computer Science and Electrical Engineering.
Mr. Terrab received an M.S. in 1982 and a Ph.D. in Operations Research in 1990 from the Massachusetts Institute of Technology (MIT), Cambridge, USA. He received an Engineering Diploma from the École Nationale des Ponts et Chaussées, Paris, France in 1979.
Emilie “Mimi” I. Slaughter, ’87, SM ’88
Mimi Slaughter is the product manager at MotiveMetrics, a startup offering an innovative SaaS product that improves marketing content and strategic business decisions by understanding the conscious and non-conscious motivations of customers through linguistic analysis and psychology.
Slaughter serves on the board of the Teton Science Schools and is a member of the Education Advisory Committee, and in the past, has served on local boards in Jackson Hole. Mimi has invested in various startups, including MotiveMetrics and Open Blue, a sustainable offshore ocean aquaculture farm in Panama.
She co-founded a local food company in Jackson Hole and also traveled with acupuncturists to remote areas in Nepal and Bali offering healthcare. She earned an SB and MS in electrical engineering from MIT and worked at Digital Equipment and Shiva Corporation.
In her free time, she takes edX courses, skis powder, and builds a life-size R2D2. Mimi, and her husband, Frank ‘84, live in Palo Alto, CA with their younger daughter, while their older daughter is at MIT studying CS.
Frank Slaughter ’84
Co-Founder & Chief Technology Officer of MotiveMetrics
MotiveMetrics uniquely blends social science, computer science and market research into a SaaS-based software platform that delivers a deeply accurate understanding of your customers’ non-conscious purchase motivations in order to inform content – specific words, phrases, images – that trigger those motivations resulting in improved effectiveness of marketing programs with a measurable ROI.
MotiveMetrics provides quantitatively validated insights about customer buying motivations that would otherwise go unknown, or at best be cost prohibitive to obtain. We make sense of the data that is now being collected; however, we do not require vast amounts of data to be effective. Simply put, we gather and present data and information in an easy to use graphical interface on a SaaS-based model; measure traits to obtain actionable insights and recommendations that can be put to use immediately; and, inform content creation to improve marketing program performance by triggering actions that positively impact the business metrics that matter: ROI, revenue, margin, profit, cash, value.
Alan G. Spoon SB & SM ’73
Alan G. Spoon received his SB and SM degrees in 1973 from MIT Sloan School of Management. He continued his education at Harvard Law School, where he received his JD in 1976.
Since 2000, Spoon has been Managing General Partner (2000-10) and General Partner (2010-present) at Polaris Partners, LLC, a diversified national venture capital firm with investments in information technology and life sciences enterprises. From 1993 to 2000, Spoon was President of The Washington Post Company, a diversified media company. From 1991 to 1993, he was Chief Operating Officer. He was a member of The Post Company’s Board of Directors from 1991 to 2000.
Previously, Spoon was President of Newsweek and supervising executive for Post-Newsweek (Television) Stations. He also served as Chief Financial Officer at the Post Company; Vice President, Marketing at The Washington Post; and Vice President, Planning and Development at The Post Company. Before joining The Post in 1982, he was a Vice President at the Boston Consulting Group in Boston and Chicago.
Spoon and his wife, Terri, live in Wellesley, Massachusetts. They have three children.
Sophie Vandebroek is the chief technology officer of Xerox Corporation and president of the Xerox Innovation Group since 2006. Vandebroek is responsible for Xerox’s global research labs with a mission to create high-impact innovations that drive profitable revenue growth. The labs are located in Europe, Asia, Canada and the U.S., and include the Palo Alto Research Center (PARC Inc.) that provides custom R&D services. Previously she held several other research and technology functions at Xerox and also worked at IBM Research and IMEC in Belgium. Vandebroek is also a member of the board of directors of IDEXX Laboratories and of Analogic Corporation.
Vandebroek is a Fellow of IEEE, a Fulbright Fellow and a Fellow of the Belgian-American Educational Foundation. She holds 14 U.S. patents. Vandebroek has received awards from Xerox, IBM, HP, Monsanto, the Belgium National Science Foundation, Semiconductor Research Corporation and Cornell University. Recently she was inducted into the Women in Technology International Hall of Fame and elected into the Royal Flemish Academy for Arts & Sciences. Vandebroek was born in Belgium where she earned a master’s degree in electro-mechanical engineering from KU Leuven. She received her Ph.D. in electrical engineering from Cornell University in Ithaca, N.Y.
Jeremy M. Wertheimer, SM ’89, PhD ’96
Jeremy Wertheimer founded and served as the CEO of ITA Software, a 400-person software company based in Cambridge, MA, that powers the airfare searches on the websites of American Airlines, United Airlines, Southwest Airlines, Orbitz, Kayak et al. Google acquired ITA Software in 2011.
Jeremy is now VP Engineering at Google. He is a trustee of Cooper Union, Massachusetts Technology Leadership Council and Maimonides school.
He received a BE in Electrical Engineering from Cooper Union, an SM from MIT in Computer Science, and a PhD from MIT in Artificial Intelligence, with a minor in Neuroscience.